In business, knowing who you are, what you stand for, who you serve and what problem you solve for them are just a few of the foundational building blocks for your business, and having them in place before you start, not after, is critical to long-term success.
For many, it seems to take years to get the clarity they need, but it doesn’t have to be that way. Keeping things simple, uncomplicated and true to your heart of hearts is key here. Sometimes it takes a person of understanding in the form of a friend, coach or colleague to ask the right questions and draw out the answers from deep within.
If a builder starts to build without the foundation in place, the house might look good at first, but it won’t be able to stand for long. Taking time to get your foundation right at the beginning saves you the pain of having to fix costly mistakes and having to rebuild from the ground up.
What elements make up a strong foundation for your business?