Have you ever wondered – or even worried – about how you can differentiate yourself in the marketplace? Let’s face it – the online space is crowded, but many of those faces you see today will not be there tomorrow because they failed to differentiate themselves and figure out what makes them stand out from the competition.
While it’s tempting to come up with weird gimmicks and ways of trying to stand out amongst the competition, that can actually work against you. People identify with people who are genuine and authentic. So the short answer here is to just be you.
Being and becoming who you truly are and expressing that through your work is what will set you apart from others who are doing literally the exact same thing you are. And the more “you” you are, the better, because that is your unique personal brand that no one else can effectively copy or compete with.
Think about it – you have a dentist. What made you choose that dentist over the hundreds of other dentists you could have chosen? Was it accessibility to your home or work? Was it his or her prices? Or do they let you watch Netflix on a big screen while they’re working on your teeth? While all of these things may have been factors in your decision, at the end of the day, you probably chose – and chose to stay with your dentist because you feel comfortable with them and trust them.
And as people get to know, like and trust you, they will choose again and again to do business with you. That’s really all there is to it. Think about the people you follow on social media – you feel as if you know, like and trust them while in reality, you may never even have met them in person. They’re adding value, helping you solve some problems and/or inspiring and motivating you to reach your goals. What was it that made you resonate with them? What are the attributes, personality-types or other factors that keep you coming back for more?
On their part, they’re just being authentic and true to who they are and somehow, that resonates with you. So rest assured that as you put yourself out there and do the same, others will resonate with you too.
In this short video, I share more about this and explore the idea of just being yourself as the key to differentiating yourself in the marketplace. Let me know what you think and what struggles you might be having as you step out to do this with your business.