ARE YOU CHARGING WHAT YOU'RE WORTH?

A lot of so-called experts tell you to “charge what you’re worth” but this is the wrong approach for a couple of reasons.

First of all, you are not your work and secondly, you’re priceless, so no one could afford you, even if you were for sale. Remember that, first and foremost.

Secondly, your focus should not be on you. It should be on your client. Once you clearly define the results you can help your client achieve, you can set your price accordingly.

Even without years of experience, if you can get your client the results they want – and quickly – they will be more than willing to pay you a premium price.

So, instead of focusing on your worth, which is priceless, focus on the value of the results you help your client achieve and the most efficient way you can do that.

Serving your client well is key to not only making more money in your business, but making a difference in the lives of those you serve.

So, how do you set your pricing and is it working for you?